BUS475 Challenges in the Business Environment
Date of submission
Having been founded in 1977, Apple Inc. has continued to offer a wide range of products ranging from mobile hardware to mobile software as well as other technological appliances to meet the ever growing demands of their existing and potential customers from all parts of the globe. Apple Inc. is popular among most software users, especially Smartphone and computer users, but what most people do not know is that Apple does not only deal with computer software and cell phones, but it also focuses on the distribution of electrical products in the global market. However, to remain at the top of the chart and to gain a better competitive position, Apple Inc. had to set aside a team of experts who focuses on increasing the value of their customers as well as coming up with innovations and inventions to ensure that they fully satisfy their needs and desires. It is worth noting that Apple Inc. is a multinational company that sells most of its products in the global market with over 301 stores and warehouses all over the world (Luxton, 2011). The company is always focused on keeping all their customers both local and international satisfied through assisting in making a unique and unmatched precedence in the minds of most customers concerning their products and services.
With the deteriorating ethical standards in most companies in the economic arena of most countries in the world today, there has been constant criticism and review of the Apple Inc.’s Supplier Code of Conduct in recent days. Apple Inc.’s Supplier Code of Conduct focuses on the most important aspect of the supplier-consumer relationship to make sure that there is enough professionalism in the way suppliers behave and conduct their businesses to guarantee the success of the company. Some of the important areas that have been covered in the Apple Inc.’s Supplier Code of Conduct include labor and human rights, health standards and safety as well as a friendly working environment to ensure that the suppliers feel appreciated and needed in the company. However, with the inclusion of ethics in the company’s code of conduct, the company raises the bar to keep the operations running smoothly as well as fully satisfying the needs of the customers while at the same time respecting their privacy and choices. In the last decade, there were complaints from some parts of the company with personnel complaining that the code of conduct does not give clear and enough information on how they are required to conduct themselves at the workplace. However, the company has improved and revised its code of conduct to include all the players in the market as well as giving clear direction and instruction all the stakeholders on how to behave and conduct themselves (Duhigg, 2012). Moreover, the company has moved swiftly to minimize if not eliminate, all the loopholes in the company’s code of conduct that were hampering its progress and competitive progress in case there is a scandal in one of their facilities. The new code of conduct is written in such a manner that there is no room for misinterpretation or misunderstanding from all the players.
Given the fact that the company is multinational, it is likely to face competition from companies and organization from other parts of the globe bring the idea and concept of the international business environment into focus. International business environment widely focuses on the business environment in different countries that influences decision making and the way an enterprise conducts its business in the international arena. In most cases, business environment influences the way a business distributes its resources as well as their chain of distribution to ensure that their products get to their intended customers in good shape and at the right time. However, the global business environment can be a challenge for those organizations that find it difficult to maintain high levels of ethical standards as well as those that have weak codes of conduct that are easily broken by stakeholders. As a result, any company with the intention and vision to conduct its business I n the global platform needs to create a strong ethical background to win over the hearts of the international and local customers. The following………………………8pages